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Full Rebrand Strategy

  • Officially operate as a 501(c)(3) non-profit economic development corporation

  • Identify and connect with property owners/tenants

  • Pursue grant funds for park improvements

  • Rally around a message of advanced, precision manufacturing and distribution

  • Enhance the Park’s competitiveness in the region

  • Re-name and re-brand from Leland Industrial Park to Leland Innovation Park

  • Launch a website to promote & connect Park tenants

  • Improve Park signage and landscaping

  • Improve infrastructure

  • Promote the Park as “Clean and Green”